Peter Radizeski is Founder and President of RAD-INFO INC. He is an accomplished blogalyst, speaker, author and consultant. He has helped many service providers with sales training, marketing, channel development and business strategy. He is a trusted source of knowledge about the telecom sector. His honest and direct approach make him a refreshing speaker.

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The Complaining Customer

Why does a customer call you to complain?

If a customer complains, it is because they want your attention. In many cases they want you to do better. Seth Godin writes a very short, pithy post about this here.

The complaining customer doesn’t want to leave. They just want to be heard.

It is similar for the Referring Customer. If your referral program is passive and just provides for a free month of service, it will never work. People want to be recognized. They want a prize. (So do employees!).

“Try giving them a chance to be a voice of the concerned, energetic customer, a voice that needs to be heard by people who actually make decisions.”

Peter Radizeski is a telecommunications consultant and analyst with RAD-INFO INC. Service Providers have called on RAD-INFO INC for assistance improving sales, managing online marketing efforts, channel sales enablement and overall company strategy. Contact RAD-INFO INC at 813-963-5884 or https://rad-info.net
October 22, 2013 , NSP Strategist

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