Peter Radizeski is Founder and President of RAD-INFO INC. He is an accomplished blogalyst, speaker, author and consultant. He has helped many service providers with sales training, marketing, channel development and business strategy. He is a trusted source of knowledge about the telecom sector. His honest and direct approach make him a refreshing speaker.

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Culture is 1 of 3 Elements

I have mentioned this book before, but I finished reading it all on the flight to Vegas. Wow!

Hugh MacLeod’s Authenticity is a great read.

“The new business model will be the intersection of the three following things: Purpose, Company Culture and Media.” (page 69)

“Purpose: It’s the “Why” of what you do, it is not the product. Company Culture is informed by “Purpose”, it is that actions that a business takes each and every day to remind people of their purpose. Purpose is a set of beliefs, and Culture is the expression of those beliefs in business (Action).” [gapingvoid]

Media – all of the marketing and branding flow from that – with that purpose in mind.

Enjoy.

Peter Radizeski is a telecommunications consultant and analyst with RAD-INFO INC. Service Providers have called on RAD-INFO INC for assistance improving sales, managing online marketing efforts, channel sales enablement and overall company strategy. Contact RAD-INFO INC at 813-963-5884 or https://rad-info.net
February 27, 2014 , NSP Strategist

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by Peter Radizeski