Peter Radizeski is Founder and President of RAD-INFO INC. He is an accomplished blogalyst, speaker, author and consultant. He has helped many service providers with sales training, marketing, channel development and business strategy. He is a trusted source of knowledge about the telecom sector. His honest and direct approach make him a refreshing speaker.

Look for his innovative ideas and analysis of current technology on his blogs.

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What’s a customer worth?

What a great question: What’s a customer worth?

That is a title of a blog post from Seth Godin.

“A customer at the local supermarket or at the corner Fedex Print shop might spend $10,000 or even $25,000 over the course of a few years. That’s why marketers are so willing to spend so much time and money on coupons, promos and ads getting people to start doing business with us.”

In a Citi bank prezo from 8×8, there is a slide of Customer Lifetime Economics. These are some important numbers for valuations.

LVC determines how much you can spend to acquire a customer profitably. It should also be a guide to your entire staff that this isn’t just a customer but your salary. Adjust policy and attitude accordingly.

____ Peter Radizeski is a telecommunications consultant and analyst with RAD-INFO INC. Service Providers have called on RAD-INFO INC for assistance improving sales, managing online marketing efforts, channel sales enablement and overall company strategy. Contact RAD-INFO INC at 813-963-5884 or https://rad-info.net
September 29, 2014 , NSP Strategist

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