Peter Radizeski is Founder and President of RAD-INFO INC. He is an accomplished blogalyst, speaker, author and consultant. He has helped many service providers with sales training, marketing, channel development and business strategy. He is a trusted source of knowledge about the telecom sector. His honest and direct approach make him a refreshing speaker.

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AT&T Swallowed DirecTV

After the FCC accepted the conditions for the acquisition, AT&T immediately swallowed up DirecTV. Then it launched wireless and sat TV bundles. AT&T Introduces First-Ever Nationwide TV and Wireless Combined Offer — All in One Plan Connects Four TVs, Four Smartphones, Includes 10GB of Shareable Data, Priced at $200 a Month for 12 Months/Annual.

Of course, the packages are numerous and confusing to the average consumer. Add this, includes that, excludes this, costs extra for that, contract for all of it. Simplify your bundles. Include stuff they want. The only thing Ma Bell did right here was make a bundle no one else has launched.

Make it easy for people to buy from you. Go sell something.

____ Peter Radizeski is a telecommunications consultant and analyst with RAD-INFO INC. Service Providers have called on RAD-INFO INC for assistance improving sales, managing online marketing efforts, channel sales enablement and overall company strategy. Contact RAD-INFO INC at 813-963-5884 or https://rad-info.net
August 3, 2015 , NSP Strategist

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