Peter Radizeski is Founder and President of RAD-INFO INC. He is an accomplished blogalyst, speaker, author and consultant. He has helped many service providers with sales training, marketing, channel development and business strategy. He is a trusted source of knowledge about the telecom sector. His honest and direct approach make him a refreshing speaker.

Look for his innovative ideas and analysis of current technology on his blogs.

Meet him at one of the many conferences he attends and speaks at.

Hire RAD-INFO today!

You are here: Home / Blog / On Rad's Radar / How Do You Choose a Marketing Firm?

How Do You Choose a Marketing Firm?

I find it interesting that most service providers treat marketing as separate from the business as a shed in the backyard is separate from the house. Service providers would not hire someone off fiverr or elance to configure routers or phones, but would use any platform like that to hire people to manage their brand or marketing.

At the very least, when hiring a marketing firm, check their track record. Do they have any home runs?

lucy-explaining.jpg

Check to see if they even understand your product or marketplace. If not, you better be able to educate them on the buyers, the benefits, the why someone buys it and what they do with your technology or services.

And if you are hiring a consultant, be certain that they want to consult and not get hired for a job. It will affect not only the results but the cost of the project.

A brand can be a significant asset – think P&G, Coca-Cola or Ford. It is a significant asset of your business. Many telcos and MSOs are refreshing their brands today to demonstrate the transition from TDM to IP, from T1 to Ethernet to cloud to next gen. I am not saying you need to re-brand. You do need to refresh your marketing though.

Tags:
Related tags: , , ,

Related Entries

  • The B&N Lesson – Dec 15, 2015
  • RAD Rant on Channel Marketing – Dec 01, 2015
  • Why Your Marketing is Hurting Your Sales – Oct 18, 2015
  • Is There Any Telecom Disruption? – Sep 22, 2015
  • What the Studies About UC Say – Aug 25, 2015
  • On Content for Lead Gen – Aug 24, 2015
  • One Picture – Aug 11, 2015
  • CMO Council Study on Content Marketing – Jul 28, 2015
  • One Way to Privately Differentiate – Jun 29, 2015
  • Marketing is the Difference – May 18, 2015

    • TrackBacks
    | Comments | Tag with del.icio.us | On Rad’s Radar? Home | Permalink: How Do You Choose a Marketing Firm?


    Copyright On Rad’s Radar?

    January 18, 2016 , On Rad's Radar

    Sellecom: 101 Ideas for Marketing in the Telecom Jungle by Peter RadizeskiSELLECOM: 101 Ideas for Marketing in the Telecom Jungle.

    by Peter Radizeski