The State of UC&C from the perspective of UC Expo in Europe.
“Perhaps unified communications has been a victim of ‘overbranding’ in this sense. Even Wikipedia described it as a ‘marketing buzzword’ as of April 2016.” AT&T is just using AT&T Collaboration for its Broadsoft UC&C service.
“Meanwhile, 40 percent of businesses are already using the technology.” BY tech, we mean components of the platform that has been labeled UC&C – VoIP, conferencing, IM/Presence, video, et al.
“Gartner’s 2015 Hype Cycle for UC, which tracks excitement and interest in technology against adoption, anticipates that mainstream adoption of technologies such as enterprise file synchronisation and sharing, external peer-to-peer communications and SIP communications is less than two years away.”
“To Vishy Gopalakrishnan, AVP of Product Marketing Management, Voice and Collaboration at AT&T, it is a mixture of supply and demand.” Yeah, there is a lot of supply but the demand is waning so far. I wrote about this earlier this week. Few new tech companies focus on demand & brand which is why their success is limited.
BTW, VoIP services market is up 5% to $73 Bn in 2015, says IHS. ResidentialVoIP is 62% of that. UCaaS grew just 6%.
SELLECOM: 101 Ideas for Marketing in the Telecom Jungle. 
