In reading this article about building a better Google Voice, apparently no company provides everything a customer needs – and most of the needs are wrapped around mobile.
Cbeyond did a study that shows small business relies on mobile more and more – for working remotely; for working on the go.
“Cbeyond survey discovered that, in addition to mobile services, the two other most critical technologies for United States SMBs include network access and desktop/laptop management. 42 percent of the polled SMB leaders recognized that doing business operations without mobile services would be a major challenge, while 34 percent saw that survival for their businesses would not be possible without mobile services.” [ucstrategies]
The lifehacker article busts on voicemail transcription services. It reminds me of Louie CK: you are mad that this new AI tech is available for free (or near free) and it isn’t perfect yet?? That is what we face as technology marketers — it has to be cheap, perfect, and stylish and as easy as the iPhone.
The lesson for service providers is that you can put together a neat bundle still – despite a thousand people trying.
SELLECOM: 101 Ideas for Marketing in the Telecom Jungle. 
