Peter Radizeski is Founder and President of RAD-INFO INC. He is an accomplished blogalyst, speaker, author and consultant. He has helped many service providers with sales training, marketing, channel development and business strategy. He is a trusted source of knowledge about the telecom sector. His honest and direct approach make him a refreshing speaker.

Look for his innovative ideas and analysis of current technology on his blogs.

Meet him at one of the many conferences he attends and speaks at.

Hire RAD-INFO today!

You are here: Home / Blog / NSP Strategist / You Aren’t Selling Hamburgers

You Aren’t Selling Hamburgers

Saw this sign in a Tampa McDonald’s. Think about it.
You aren’t in the Internet business either. Or broadband or VoIP.
Are people buying broadband or access to the cloud, social media, blogs, etc? Are they buying VoIP or a way to communicate and collaborate with employees, customers and vendors?
The new viewpoint skews how you market, what you sell and how you think about your company. (See the last post too.)

Ever wonder why the ILECs are entertainment companies now? No one cares about the phone anymore.

“FiOS Quantum gives customers customized entertainment by providing more access to favorite shows, multi-show recording and more HD storage.” [VZ] Even that is too techie for some consumers.

____ Peter Radizeski is a telecommunications consultant and analyst with RAD-INFO INC. Service Providers have called on RAD-INFO INC for assistance improving sales, managing online marketing efforts, channel sales enablement and overall company strategy. Contact RAD-INFO INC at 813-963-5884 or https://rad-info.net
January 4, 2016 , NSP Strategist

Sellecom: 101 Ideas for Marketing in the Telecom Jungle by Peter RadizeskiSELLECOM: 101 Ideas for Marketing in the Telecom Jungle.

by Peter Radizeski