One thing to think about: No one knows who you are so they buy from the Duopoly as a default. You are using direct mail to get sales, right? Kind of wrong. At first, it is a Branding exercise to get people to recognize that a third party offers telecom too.
The idea of the Bundle Offer – the Irrestible Offer — is to get people to respond! To start the sales process with you, to get in the funnel!
Start thinking about direct mail as a Red Apple from Red’s Apple Ale commercials – you want to knock them in the head; make them notice you, think of you, call you.
How to Craft an Offer That Can’t Be Refused
____ Peter Radizeski is a telecommunications consultant and analyst with RAD-INFO INC. Service Providers have called on RAD-INFO INC for assistance improving sales, managing online marketing efforts, channel sales enablement and overall company strategy. Contact RAD-INFO INC at 813-963-5884 or https://rad-info.net
SELLECOM: 101 Ideas for Marketing in the Telecom Jungle. 
