Peter Radizeski is Founder and President of RAD-INFO INC. He is an accomplished blogalyst, speaker, author and consultant. He has helped many service providers with sales training, marketing, channel development and business strategy. He is a trusted source of knowledge about the telecom sector. His honest and direct approach make him a refreshing speaker.

Look for his innovative ideas and analysis of current technology on his blogs.

Meet him at one of the many conferences he attends and speaks at.

Hire RAD-INFO today!

You are here: Home / Blog / On Rad's Radar / A Word About Your Elevator Pitch

A Word About Your Elevator Pitch

If I have to ask: Is it like this? You: No.

Is it like that? You: No.

Then you need to work on YOUR pitch some more.

Why?

Because it is not my job – or anyone’s really – to figure out what you do. It is your job to explain in a crystal clear way so that Grandma understands it.

If you can’t do that, well, then you are in trouble. Cuz unless you have the cure for cancer, it will be hard to sell.

Most stuff that is selling – iPhones, cable modems, Viagra – has demand. People want it. People ask for it. Then there is cloud services and thousands of other things that have no consumer demand. These things have to be sold. No order taking. Sold. Sold on benefits.

Winnie_the_Pooh_2011.jpg

At a trade show, where the average bear is having 10-15 meetings while looking for honey, the bear doesn’t have time to figure out what you do, what you sell. If it isn’t clear, NEXT!

If you need help with that, Make an appointment with me.

Tags: ,
Related tags:

Related Entries

  • 2 Reasons It is Hard to Sell UC – Mar 14, 2016
  • Momentum Trolls Windstream (Going Up-Market) – Feb 02, 2016
    2011-sba-data.jpg
  • Monday Morning Thoughts on Sales and Strategy – Feb 01, 2016
    frustum.png
  • What Can You Learn from Target? – Mar 10, 2015
    super-target-store.jpg
  • Why Social Media Might Matter – Feb 14, 2015
  • Can You Find the Bestseller Effect? – Dec 16, 2014
  • Are You a Red or Black Ant? – Aug 28, 2014
  • Doubling Your Sales – Aug 29, 2013
  • Keep It Simple – Jul 19, 2013
    over_the_counter_drugs.png
  • Two Disruptive CEO’s – Apr 09, 2013
    2ceos.jpg

    • TrackBacks
    | Comments | Tag with del.icio.us | On Rad’s Radar? Home | Permalink: A Word About Your Elevator Pitch


    Copyright On Rad’s Radar?

    March 22, 2016 , On Rad's Radar

    Sellecom: 101 Ideas for Marketing in the Telecom Jungle by Peter RadizeskiSELLECOM: 101 Ideas for Marketing in the Telecom Jungle.

    by Peter Radizeski