Peter Radizeski is Founder and President of RAD-INFO INC. He is an accomplished blogalyst, speaker, author and consultant. He has helped many service providers with sales training, marketing, channel development and business strategy. He is a trusted source of knowledge about the telecom sector. His honest and direct approach make him a refreshing speaker.

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We Don’t Sell Iced Tea

I like this ad about the Lemonade Stand, because it is the opposite of what most entrepreneurs do.

Most founders would run in the house and try to make iced tea to sell to the people who ask for it. That is not a good strategy. Be like the kids: Sell your lemonade! Say No to the iced tea.

When you have enough bandwidth, add a new product (the iced tea). But give an honest effort to selling the lemonade before adding a new product or tweaking your lemonade into Arnold Palmers.

____ Peter Radizeski is a telecommunications consultant and analyst with RAD-INFO INC. Service Providers have called on RAD-INFO INC for assistance improving sales, managing online marketing efforts, channel sales enablement and overall company strategy. Contact RAD-INFO INC at 813-963-5884 or https://rad-info.net
November 7, 2016 , NSP Strategist

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