I hear this a lot: “You don’t understand. There aren’t that many businesses in my area.” Really? Do you have a yellow pages? How about a chamber of commerce? A Rotary club? Then you have plenty of business — you just aren’t prospecting enough (or correctly).

This is originally from the FreedomIQ blog, but it can apply anywhere.

According to the 2010 Census data there are 5.9 million businesses in the USA that have payroll (or paid employees). There are 21 Million businesses that do not have payroll – solopreneurs, network marketers, etc. Pretty amazing stats.

So I decided to focus on San Diego County, home of FreedomVoice. Did you know that the SBA has a district office in San Diego?

Did you know that 30K small businesses sought help from the SBA in San Diego in 2011? That means that there are 30,000 prospects!

Nearly 95 percent of businesses in San Diego County are small businesses. The average number of workers employed by San Diego County small businesses is 7.3, but the range in size is wide. Only one in six are “mom and pop” operations, having just one or two employees. One-third currently have more than 10 workers on the payroll. That is the FreedomIQ Target Market!!!!

The largest category (or business vertical) is the business services group. One out of every five firms is in this segment, which includes engineering, consulting, accounting, research and management firms, according to the San Diego Chamber of Commerce.

Want a National Accounts list? Just look at the SD Chamber Board of Directors! I tell salespeople to have a Prospect Top 20 and stalk those people. Well, between social media and the Chamber it is easy to get to these top prospects.

The headquarters of FreedomVoice is in Encinitas, CA. Encinitas has almost 1800 small business – just 10% of that is still a good business.

In a local paper, “Devastated and wiped out by superstorm Sandy, Verizon has no plans to rebuild its copper-line telephone network in Mantoloking (NJ).” VZ landline is giving up to be replaced by VZW services.

What happened to carrier of last resort?

Why would VZ give up revenues to VZW that it has to share with Vodafone?

The union must be standing around with its mouth agape.

Regulators? What regulators?

VoiceLink was the plan all along. Super storm Sandy just gave them an excuse.

My question: How can VZW be whining to the FCC about lack of spectrum, when they are shutting down copper and replacing it with wireless IF they are out of spectrum????

So now LTE becomes fixed wireless replace of POTS.

Do you hear that? It’s the sound of copper being clipped.

Are you on LinkedIn? Are we connected?

Is your profile complete including a picture of you?

Have you filled out a company page? It is a good place to link PR.

Do you belong to any groups for networking, prospecting or knowledge?

This is a good view of LinkedIn:

MetTel completed the Sprint FMC Integration with MetTel’s Broadsoft platform. MetTel is now offering wireless integration, along with XO. VZB does FMC like this in Europe, according to The Converged Digest.

Sprint is on the hunt for more service providers to sell FMC to. It means more partners selling Sprint handsets. Sprint will sell mobile data only.

FYI, MetTel is at 70K seats on BSFT already.

Xorcom has a nice paper on their premise based IP-PBX versus Hosted.

Avaya is selling business voice service for $19 per month.

Comparing the TCO for 24 UC/IP-PBX Solutions

Windstream has moved to Metaswitch to offer Total Office solution (HPBX). Another Broadsoft customer leaves the fold.

How competitive is this industry? According to Google Adwords, it can cost up to $24 per click for “business phone system”!

Before Broadcore was acquired by Masergy, Broadsoft profiled the Go to Market Excellence of Broadcore. [case study here]

Peter Radizeski is a telecommunications consultant and analyst with RAD-INFO INC.
Service Providers have called on RAD-INFO INC for assistance building a channel, improving sales, managing online marketing efforts, and overall company strategy.
Contact RAD-INFO INC at 813-963-5884 or https://rad-info.net

One way to stand out is to offer something the Duopoly doesn’t. I gave an example once of a Mozilla based suite of software. Another example comes from USA Today: 5 tools to help cover your tracks online. Just an idea.

Peter Radizeski is a telecommunications consultant and analyst with RAD-INFO INC.
Service Providers have called on RAD-INFO INC for assistance building a channel, improving sales, managing online marketing efforts, and overall company strategy.
Contact RAD-INFO INC at 813-963-5884 or https://rad-info.net