TeleComp reports, “A Maine based WISP, Redzone Wireless, is seizing on the marketing hype generated by the move to 5G, launching a fixed broadband wireless service and calling it 5Gx. The service uses a proprietary method for aggregating licensed 4G LTE spectrum and unlicensed 5.8 GHz spectrum on a single tower to improve broadband speeds and performance.” Brilliant move actually to hijack the hype and the acronym.
Hype Jacking
Value Prop (part 301)
It seems like I have written about Value Proposition or USP or Positioning at least three hundred times (out of the 6000+ blog posts I have written!) GapingVoid simplifies it in this post. “In order of importance, you’re selling: (1) Who you are; and (2) What the product is.” Sales is emotional. Sales requires Trust. The prospect has to trust the salesperson, the company delivering the service and that the service is going to work.
UCaaS Components
Taken from Forbes article about Workflow.
Soft Skills Are Immeasureable
Seth Godin has an article about soft skills on Medium.
“Writing in the Harvard Business Review, Lou Solomon reports that 69% of managers are uncomfortable communicating with their employees.” Despite Unified Comms or Workplace as a Service or Slack coupled with email, text and phone calls, communication is NOT occurring well.
“Culture defeats strategy, every time.” Pay attention to culture. Pay attention to interactions between employees, managers, teams, departments. I have seen many rifts between sales and practically every other department. And rifts between support and other departments. It isn’t healthy.
“We know how to measure typing speed. We have a lot more trouble measuring passion or commitment.”
Things You Need to Know #2445
Edgewater and Yealink rolled out a package for zero-touch provisioning if you use Yealink and Edgewater devices combined with Edgewater’s management platform. If you want zero touch provisioning of phones, have you looked at Phonism?
Trello is being acquired by Atlassian, owner of HipChat.
Verizon is re-thinking its purchase of Yahoo assets after 2 huge breaches. The remaining piece of Yahoo is re-branding as Altaba, a holding company. Mayer steps down from Board (not CEO job).
Birch settled for $6.1M “to settle an FCC investigation into what the regulator said was deceptive marketing and billing practices.”
CenturyLink is all over the map, buying Level3 and now this: “CenturyLink has announced it has acquired SEAL Consulting, a leading SAP solutions provider for enterprise-wide business and technology needs.”
Who do we eat up so much broadband? PARKS: 31% of U.S. Broadband households subscribe to more than 1 OTT video service.





