Chattanooga ECB sells Gigabit broadband. Less than 25 customers buy it. Google Fiber sells more Gigabit because of how it is priced ($70) and because if you want TV it only comes with Gigabit. One survey suggests 75% of homes passed by Google take the service. FiOS top speed is 500×100 for $370 per month. AT&T and Google offer Gigabit for $70. AT&T offers you some privacy for $15 extra per month.

“CenturyLink this week proclaimed that they haven’t had a whole lot of interest in the company’s 1 Gbps offering since it was launched back in 2013…. has helped sell slower tiers. “No one takes a gig service,” CenturyLink CFO Stewart Ewing told attendees of the Deutsche Bank Media, Internet & Telcom Conference in Florida this week.” [DSLReports]

“In Omaha, CenturyLink sells the 1-Gig product for $79.95 monthly to subscribers that order a bundle that includes Prism TV. It charges Prism customers $49.95 monthly for a 100 Mbps broadband connection, and $29.95 monthly for its 40 Mbps tier.” [source]

I would buy Gigabit for sub-$100. I pay about $60+ for my 30×2. I guess it depends how many people work from home — and how digital their life is on the speeds they buy. Also, maybe no one NEEDS Gigabit yet.

Chattanooga ECB sells Gigabit broadband. Less than 25 customers buy it. Google Fiber sells more Gigabit because of how it is priced ($70) and because if you want TV it only comes with Gigabit. One survey suggests 75% of homes passed by Google take the service. FiOS top speed is 500×100 for $370 per month. AT&T and Google offer Gigabit for $70. AT&T offers you some privacy for $15 extra per month.

“CenturyLink this week proclaimed that they haven’t had a whole lot of interest in the company’s 1 Gbps offering since it was launched back in 2013…. has helped sell slower tiers. “No one takes a gig service,” CenturyLink CFO Stewart Ewing told attendees of the Deutsche Bank Media, Internet & Telcom Conference in Florida this week.” [DSLReports]

“In Omaha, CenturyLink sells the 1-Gig product for $79.95 monthly to subscribers that order a bundle that includes Prism TV. It charges Prism customers $49.95 monthly for a 100 Mbps broadband connection, and $29.95 monthly for its 40 Mbps tier.” [source]

I would buy Gigabit for sub-$100. I pay about $60+ for my 30×2. I guess it depends how many people work from home — and how digital their life is on the speeds they buy. Also, maybe no one NEEDS Gigabit yet.

I was wondering what happened to these brands. Trinsic used to be Z-Tel until UNE-P went away. Z-Tel disappeared along with the revenue to be renamed as Trinsic before filing BK. “On March 26, 2007, Matrix Telecom, through its parent company Platinum Equity,” acquired the assets of Trinsic. Z-Tel IPO’ed in 1999 for $102M from its headquarters in Tampa. “On March 16, 2010, Matrix announced it would acquire the customers and substantially all the assets of Excel Telecommunications.” [wiki] In 2013, Impact telecom acquired Matrix Telecom Inc and AmericaTel (which owned Startec). Now all under 1 umbrella.

I was wondering what happened to these brands. Trinsic used to be Z-Tel until UNE-P went away. Z-Tel disappeared along with the revenue to be renamed as Trinsic before filing BK. “On March 26, 2007, Matrix Telecom, through its parent company Platinum Equity,” acquired the assets of Trinsic. Z-Tel IPO’ed in 1999 for $102M from its headquarters in Tampa. “On March 16, 2010, Matrix announced it would acquire the customers and substantially all the assets of Excel Telecommunications.” [wiki] In 2013, Impact telecom acquired Matrix Telecom Inc and AmericaTel (which owned Startec). Now all under 1 umbrella.

It is Monday. Salespeople are dragging into the office for another week of smiling and dialing. I say this often but sales has changed. It is mainly inbound and mainly through search. So if you don’t have a content marketing strategy, you are not even in the conversation. Buyers are informed via the Internet and social networks. Prices are transparent too. By the time a customer reaches out to you, they are almost done with the purchasing process.

One thing to keep in mind is that the transition from server to cloud is one that is triggered. Rarely are businesses waking up and saying let’s transition to cloud today. There has to be a trigger – something breaks or a move or some event (new investor, invigorated owner, something). At that time, your company, your brand, your service or at least your salesperson better be top of mind – salient.

Marketing has many parts: branding, PR, advertising, et al. The big ones today are website/online marketing, content, social, email and drip marketing. That is a lot to handle. And you are saying: Pffft, he’s crazy. It’s fine. We are still growing. Okay. Maybe you don’t need it YET.

Salespeople should be learning too. Training of some kind — or at the least reading. Here are a couple of good reads:

Gitomer’s Sales Caffeine
Seth Godin’s blog
40 THINGS TO DO WHEN BUSINESS IS SLOW (TO HELP GROW YOUR BUSINESS)

Tom Peters’ book list.

Books to boost your Creativity, an ingredient in sales and innovation.