Borrowed from this article. Six actions to take in January to improve your business in 2014. I have mentioned these many times before in talks and blog posts here and in my other blog. Better define your role in your customers' businesses Evaluate … [Continue reading]
Email Encryption on the Rise?
Glenn Greenwald is the reporter that broke the Snowden story this year. Greenwald stated that the biggest outcome of the story in 2013 is that more email is encrypted than before. PGP was created in 1991, per Wikipedia. 22 years later, businesses … [Continue reading]
3 Top Trends That Will Affect Telecom in 2014
I was reading the Stratfor intelligence newsletter with its Top 5 Trends That Will Shape 2014. It's an interesting list. An enduring detente between Iran and the United States The rise of nationalist and extremist parties in Europe Russia and … [Continue reading]
I am Not a Social Media Guru
I don't spend all day with my nose in Facebooking, tweeting, pinning. I don't spend hours each week trialing new schemes on social media platforms. I understand that social media is just one component of a comprehensive marketing plan. Social … [Continue reading]
Sales Tip: Focus on Outcomes
Two articles today - here and here - that talk about SAAS and outcomes. In other words, customers aren't buying SAAS for the service but what the service will produce. As I have been saying all year: it isn't the app or the widget or the network; it … [Continue reading]
