Metaswitch 2.0 was when Microsoft acquired them. Metaswitch 3.0 starts now that Alianza has completed the acquisition. I have a problem with their PR headline: Alianza Completes Acquisition of Metaswitch from Microsoft to Empower Service Provider … [Continue reading]
Marketing at Channel Events
Got this in email today: “a recent Channel Marketing Association study found that over 60% of channel companies spend more than $250,000 per year on events—but only 30% track or see measurable ROI.” Well then, if only 30% track this spending, the … [Continue reading]
Can the TSB Scale Enough?
This is purely from personal experience, but between 2 TSBs, I truly think they are maxed out. They have no human bandwidth left to place new orders, change orders, and follow up on anything outside of mainstream stuff. Scansource filed that their … [Continue reading]
The Channel Manager Churn
More and more when a Channel Manager is hired, there isn’t a lot of training. The on-boarding consists of the vendor portal, product portfolio and maybe the sales process. Everything else is on the job training. Sadly, the only expectation is … [Continue reading]
Musings from ITEXPO
Just back from ITEXPO, the first tech show of the year. Here are some quick thoughts from the show. Lesson 1: If a speaker uses a PR contact instead of themselves, they will always suck. After more than 15 years of moderating, this is a truism. They … [Continue reading]
