Recently Avant announced: “First Orion has announced its partnership with AVANT Communications to expand the distribution of its branded calling solutions, giving AVANT’s extensive network of Trusted Advisor partners deeper access to First Orion’s … [Continue reading]
Full Circle
Starting in 2003, VoIP companies started offering the precursor to UCaaS – Hosted PBX. The providers were offering retail, wholesale, white-label, even switch partitions – literally anything for revenue on their million dollar switch … [Continue reading]
Thee Channel
One point about The Channel: There is no “The Channel.” There are a variety of business types and models that partner with various vendors to bring their product and services to market. ISV, VAR, MSP, Inter-Connect, Influencer, Referral, Affiliate, … [Continue reading]
The Race for Sales
As companies add UC+CC or UC to CCaaS or other bundles, the success of sales will be limited and take a lot of time to come. Why? Because most salespeople do not have the training, acumen and coaching to sell beyond transactions. POTS Replacement, … [Continue reading]
A Tale of Private Equity
The MSP software industry has been dominated by private equity. ConnectWise, Datto, Kaseya, N-Able, Pax8 and so many more software companies that serve the MSP space have been acquired by private equity in the last 5 or 6 years. This is also the case … [Continue reading]




