C Spire takes aim at AT&T with launch of fixed wireless services starting at 25 Mbps. “Regional telecom operator C Spire said it will launch fixed wireless services in eight initial markets in Mississippi, with more to follow. The company told FierceWireless it is using “multiple technologies and spectrums depending on the options available in any given area,” and that it expects to eventually cover 200,000 consumers and businesses in the state with the technology.” [Fierce]

Sprint wants to remind people that it still has that LD fiber network [source]

CenturyLink to extend broadband to 3M homes by end of 2017, offer fixed pricing [source]

A decent article on the value of a winning Bundle [article].

A couple of examples of bundles I am seeing.

Microsoft Office 365 and Nimble CRM Cloud Bundle [Channele2e] ZOHO released Zoho One to complete.

CenturyLink uses managed Wi-Fi platform to upsell SMB services. “CenturyLink has added another product to its business services portfolio. They have introduced Business WiFi, with the help of Cisco’s Meraki technology. CenturyLink will be targeting the SMB that would like to offer its customers WiFi with an easy cloud-based way to manage it.

ADTRAN sells Managed Wi-fi too. Something you might want to add to your own portfolio.

BTW…

Are You Texting Your Customers? Why you should be.

A decent article on the value of a winning Bundle [article].

A couple of examples of bundles I am seeing.

Microsoft Office 365 and Nimble CRM Cloud Bundle [Channele2e] ZOHO released Zoho One to complete.

CenturyLink uses managed Wi-Fi platform to upsell SMB services. “CenturyLink has added another product to its business services portfolio. They have introduced Business WiFi, with the help of Cisco’s Meraki technology. CenturyLink will be targeting the SMB that would like to offer its customers WiFi with an easy cloud-based way to manage it.

ADTRAN sells Managed Wi-fi too. Something you might want to add to your own portfolio.

BTW…

Are You Texting Your Customers? Why you should be.

I find it funny how much my book, SELLECOM2: Selling Cloud Services, sells for on Amazon used.

• $294 – $394;
• As high as $2797!
• Usually right at $21.99

Or you can go to LULU.com, save 20% today with the coupon code below.

“If you’re a Communications Service Provider (CSP) trying to differentiate your brand in today’s highly competitive market, the little things do matter – a lot.” A statement I agree with. (The article talks about mining your customer data to satisfy them better – and retain them!)

As an industry we push Technology, not Solutions. VoIP/SIP/UC, SD-WAN, MPLS and T1 are all technology that we push as a product. Even DSL!!

Hard to solution sell and get away from price when we:
Make Tech a Product; not packaged as a Solution;
Fail to perform basic product marketing;
Don’t brand our service offerings.
Bundle the same as the Duopoly.

We talk about the price of the car (the tech) but never what it is like to actually own it. What does service look like? What does the deployment look like? How much hand holding?