Peter Radizeski is Founder and President of RAD-INFO INC. He is an accomplished blogalyst, speaker, author and consultant. He has helped many service providers with sales training, marketing, channel development and business strategy. He is a trusted source of knowledge about the telecom sector. His honest and direct approach make him a refreshing speaker.

Look for his innovative ideas and analysis of current technology on his blogs.

Meet him at one of the many conferences he attends and speaks at.

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What You Can Learn from the Music Industry

Watching the Uber/Lyft fight against the Hillsborough County PTC has been a front row seat to the old guard refusing to change.

The music industry died in 5 years. Blame it on Napster, but it was more about the Kingpins not wanted to change. Movies and TV are facing this, but seem to be adjusting better than the music industry did.

Newspapers blame Google and so much else on the fact that they just didn’t want to figure out a service model. What they need is a newspaper subscription service like Rhapsody for Music or Amazon Prime for News. Micro-payments that get you into a dozen or so news outlets. Not enough people are going to subscribe to one newspaper, especially when the news is free on another site. If a bunch of newspapers got together, they could make it work. The Tribune Co or the Garnett company or Ziff-Davis or Time-Warner just haven’t gotten out of the old product line thinking. It isn’t about Time magazine. It is about the entire catalog. Just a thought.

CB Insights has this article about the 62 start-ups picking apart the hotel industry. AirBnB is Number 1. But once the hotels loose conventions, then it is over for hotels. Sites like eVenues and more events taking place at non-hotel locations will have an impact. [And when you pay $38 topark for a night in Atlanta, you start re-thinking that whole downtown hotel thing.]

Much of it is arbitrage. Uber and AirBnb are effective because (a) people need to earn more money and (b) people want to save money, even in the face of the uncertainty. That is arbitrage. It killed the long distance business.

Craigslist’s free ads killed the classified business. Arbitrage.

When I mention innovation, I don’t mean buy LinkedIn. I mean, adjust to the new sharing economy.

When Slack comes along and hits 2 million users daily in 24 months, any responsible executive in the UCaaS space HAS to investigate that. Use it. Try it. Incorporate some of that into your next version. Or lose.

The big problem that most software faces is that it is not as easy or as good as the iOS. That was what prompted Consumerization of IT and BYOD. This created havoc in the business world. All because most software deployments suck, fail, and are not adopted by users.

In this autopsy of the failure of Coin, Product Risk is big, which is why you need a Product Manager, someone who owns the product and is driving it to be competitive, relevant to its users, easy to use and more. Most products lack a Product Manager.

Newspapers lack more than a Product Manager. They lack a business model. They lack utilizing technology. Why is there a single front page? When I login why isn’t it more like Amazon or Google News – and by that I mean relevant to me? Why aren’t they curating stories along with social media like Storify? The St. Pete Times does an epic job when chasing a Pulitzer – like here, just a beautiful Medium-like layout for the story.

It seems we are all in a race for revenue, but forgot that to make and keep a customer, you have to offer a product that they want, trust and use.

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    Apex Technology Services
    Sponsored by Apex Technology Services, a leading IT Services company

    Selling UCaaS as a Solution with Velis4

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    In this podcast with Guy Yasika, VP of Sales at Velis4, we talk about selling UCaaS as a solution. Velis4 has 3 UCaaS platforms – Broadsoft, Skype4B and Netsapiens – which offers 3 very different approaches to UCaaS for businesses. How do you sell when you have 3 platforms (much like how do partners sell when they have choices).

    If you can’t see the podcast, you can listen at Soundcloud or down the mp3 here.

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    How to Avoid Channel Conflict

    Work with providers that only sell through channel (like ACC Business, AireSpring, NITEL, BCN, Colt).

    Two, work with a provider that does teaming – even if you have to take a compensation hit.

    This from Verizon: no blocked accounts.

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    Apex Technology Services
    Sponsored by Apex Technology Services, a leading IT Services company

    A Short Set of Things that Happened

    Why is GTT not announcing their purchase of RealLinx? They acquired this company over 2 weeks ago for a $13M. [source] Apparently, some of RealLinx is running Hypercom.

    Samsung acquires Joyent. “The Joyent team pioneered public cloud computing (and hybrid cloud), nurtured and grew Node.js into a de facto standard for web, mobile and IoT architectures, and was among the first to embrace and industrialize containers, compute-centric object storage, and what is now coming to be known as serverless computing,” according to their CEO’s blog.

    Onvoy completed the acquisition of ANPI (see here). I announced it in April here.

    Microsoft grabs an AI firm. “Microsoft has acquired Wand Labs with the intention of improving messaging apps and bots with enhanced natural language technology,” says Infoweek.

    Expect a lot more M&A, says Marc Andreessen, Netscape co-founder and VC. It will be coming from more non-traditional buyers, he says. (More like MS-LinkedIN; Grasshopper-Citrix and GoDaddy-FreedomVoice).

    BTW, Tom Wheeler’s FCC wins Net Neutrality fight against ISPs Appeals court decision upholds FCC’s net neutrality order.

    Who’s buying Yahoo? VZ, AT&T, Dan Gilbert or someone else.

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    Apex Technology Services
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    It Got Complicated

    PRI’s were easy. They are based on a standard. There were only two configurations that the gear could have. It worked 99% of the time. Now we have SIP Trunks to replace PRI and POTS. No standards. Interoperability concerns with the equipment. Voice quality issues. Faxing issues. OTT or on a dedicated circuit. Very different.

    Hosted PBX, UCaaS, and the like involve a lot more than the hardware version, because now it is a software application service delivery project. There is extension mapping to DIDs, SMS, and email addresses.

    This isn’t a simple implementation. This is a software deployment.

    Copper was in just about every building. Occasionally there would be an issue with no available pairs, but today quote has a site survey. Many have construction costs or minimum spends for the build. Then there is the actual construction to manage. Customer site preparation, conduit, power and connectivity from the telco closet to the office suite.

    It used to be easy: be like a realtor and sell some colocation. Now, VPS, IAAS, PAAS, and other virtualization means a conversion from hardware that was shipped, stacked, turned on, plugged in to a data migration and software project management.

    So many moving pieces today. Much more project management involved than ever before, all while price compression also means commission decline.

    If you are selling network, it got harder. Site surveys and construction projects to manage and communicate to your customer. More unpaid work for less compensation. It’s understandable that you don’t have the time or desire to learn the latest technology like UCaaS, Workflow, Contact Center, SAAS, AWS, SD-WAN, dynamic network, managed services and all the security products – UTM, cloud firewall, DDOS mitigation, etc.

    It’s only going to get more complicated. Gary Vanderchuk’s keynote at a credit union industry event is titled, “You Better Figure It the Hell Out“. Some really good advice even though it isn’t our industry and it is an hour. He even talks about missed opportunities and what it is like being an entrepreneur and CEO.

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