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LinkedIn to Join the Microsoft Suite

Let’s start Monday with some small transactions.

First up, Blue Coat is selling itself to Symantec for $4.65 Billion. The cyber-security software company was going to go public via an IPO, but chose the private sale route, which seemed a safer bet for the PE firm, Bain Capital, that bought Blue Coat in 2015 for $2.4B and financed acquisitions to bolster the product portfolio to annual revenues of $598 Million. Blue Coat lost $289 million in those same 12 months. Good deal for Symantec, who sold its Veritas data storage unit to the Carlyle Group for $7.4 billion earlier this year.

BitTitan, the cloud services enablement specialist, has announced that it has closed a $15 million round of Series A financing led by TVC Capital, according to Channel Vision mag.

Speaking of IPO, twilio filed for one. VoIP Logic has an interesting take on it here.

Two Rhode Island based IT firms merge. “Carousel Industries, a leader in communication and network technologies, professional and managed services and cloud solutions, today announced its intent to acquire Atrion, Inc., a leading IT services firm specializing in security, productivity and collaboration, unified communications, networking, applications and integrations and data center solutions.” This kind of PR is annoying to me because no one – even with 1300 employees – can be a “leader” in every aspect of IT and comms. And most mergers don’t even come close to 1+ 1 = 3. Rarely do you get 1+1=2. It is usually 1+1=1.

Now for the big news: Microsoft is buying LinkedIn for $26.2 billion in cash. I have no idea why everyone is calling this a real-time comms project. The adoption of Slack changed everything. You can see it in how other projects have pivoted or added features, like containers, groupware, video and voice calling.

To me this seems more like a continuation of efforts to be a portal for employees that Sharepoint started. As Microsoft works on Sharepoint revisions (to look more like Slack?), they have to be thinking of ways to compete with Facebook and the myriad social networks that are taking up eyeballs, video and chatting away from telcos and enterprise communication systems.

Slack’s loudest benefit is the reduction in email, which means less time people spend in Outlook. Cisco Spark will have people doing everything from a single GUI (in theory). That means Office365 is just one of the integrated services.

Do you need MS Office suite if your resume is on LinkedIn, docs are shared on a collab platform, databases are in the cloud, and contacts are on your phone?

No one wants Windows 10 and its all seeing activity tracking. Add that to LinkedIn and MS will know an awful lot about a lot of people. Almost as much as Google and Facebook know.

Microsoft has tried this before with acquisitions of Lync, Yammer and Skype. It takes them years to get the integration right (if at all). Remember, they bought Skype in 2011 for $8.2B and didn’t really get the integration until 2014.

Maybe this is their new mobile strategy… LinkedIn, a clunky platform for resumes and social networking that as of late has many users frustrated and disappointed. Will we see Lync integration in LinkedIn soon? Click to email, call, chat, video anyone in your network? Oh, won’t that be fun from a noise stand point.

They just dumped Nokia and took a huge write off on that mess. Have they made any money yet on Skype?

According to the MS CEO, it is all about the professional network meeting the professional network: “Think about it: How people find jobs, build skills, sell, market and get work done and ultimately find success requires a connected professional world. It requires a vibrant network that brings together a professional’s information in LinkedIn’s public network with the information in Office 365 and Dynamics.”

Even this LinkedIn fan boy isn’t sure what Microsoft is doing with Azure, Xbox, Win10 because he is on Chrome. The way I see it, LinkedIn in two years becomes integrated into Outlook, Office365, Win10, Sharepoint and Dynamics. Some of that will look like Salesforce and data.com (although Salesforce got a deal on Jigsaw in 2010.) The social graph adds a piece that MS doesn’t currently have.

It will be interesting to see how Lynda.com is utilized by the combined entity. Will that become a tile on Win10 and Xbox? Probably. The deal slides are on Scrbd.

For segments of the marketplace this Microsoft centric move will make sense. Others will turn to Google for Work or Facebook for Work – or an IBM suite if they ever resurrect Lotus Notes & Domino into a true competitor for enterprise. Spark may take some of this. Add Apache Open Office to Spark and what do you need MS for?

What will also happen is that another online Rolodex will make some headway in this space, the same way that Snapchat took from the other social apps.

A bunch of investors are going to look at this and push more transactions. Facebook and Google hardly ever play follower, but they might shop for an online resume platform like JibberJobber – or a jobs board like Indeed or Monster to put some pressure on Microsoft and LinkedIn. If nothing else, that type of data can only add to the social graph that both of them have. This creates an opportunity for someone because there is a window of about two years before this integrates. We live in a first mover marketplace.

$26 Billion in cash, like money is nothing. Will this be a bigger debacle than Nokia?

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    Tidbits #2438

    Data Center, M&A, BK, Innovation, UCAAS and more in this episode of Tidbits.

    Sendhub,a business SMS provider that raised $10M, was acquired by Cameo Global, a global managed IT shop that does some contact center work.

    Salesforce’s leadership position in CRM now gets e-commerce with Demandware $2.8B acquisition

    Broadsoft acquired Intellinote. [see here]

    QTS buys DuPont Fabros Tech’s New Jersey data center. This transaction comes after QTS transformed the Sun Times building in Chicago into a Tier 3 data center with 317K SF of capacity and 24MW of power.

    Nest has unlimited budget, large workforce, and nothing. Oops!

    The strike is over for Verizon and the lesson for the C-Suite: we can’t get rid of wireline and unions fast enough.

    ADTRAN launched hardware-as-a-service, a subscription service for MSPs to offer hardware to clients without leasing — or another way to say that the leasing is built into a subscription service.

    The Allied Fiber assets in the Southeast are up for auction under bankruptcy court approval. [source]

    Rest assured, another prediction says the same thing that the other predictions said: VoIP Market Set for Steady Growth.

    Want an example of Innovation? Zappos re-designs the shoe box!

    CNBC list of Top 50 Disruptors

    Mid-year channel trends HERE (site is hard to read with banners, pops, etc., but aren’t they all getting that way?!)

    Dean Bubley asks, “So uncomfortable Q for 5G designers & stds bodies: can critical-comms 5G really yield enough rev/profit to justify much expenditure/effort?” Follow up with this piece on 5G Vision. In short, is there enough revenue to build out yet another network (voice, 2G, 2.5G, 3G, 4G)?

    Now softswitch vendors are service providers, competing with their customers and making it easier for new entrants into the already bloody ocean of Hosted VoIP. Broadsoft BroadCloud; GenBand Nuvia; Alianza Cloud Voice Platform; and Metaswitch MetaSphere Cloud Services [see here and here]

    RETAIL:
    Sears, J C Penney – 30 Companies That Might Disappear In 2017 Based On Altman Z

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    The Telecom Long Tails

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    The Telecom Channel Partner Long Tail. 95/5 off-setting Pareto’s Principle of 80/20. However, effort and real dollars are spent on the unproductive 95%. That is money and energy that could go into producing partners or marketing.

    I talk about what an Aligned Partner is in my Channel Playbook.

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    In 2006, Alec Saunders and Chris Wood had a discussion about the Voice Long Tail (see here and pdf). To me, 10 years later it has played out as written. 80% of the money and voice lines are still either Centrex, POTS, POTS replacement or SIP trunks of some kind. It may be even more than 80%. Windstream has 1 million SIP trunks off its Broadsoft and XO has 2 million. Add in the voice lines from cablecos which are generally SIP trunks or some VOIP POTS replacement. The Hosted PBX, UCaaS, UC&C and whatever we call it next amounts to 20% of the sales (that is an estimate). It probably is more dollars per sale by far.

    Where would gaming VoIP put us? Where does in-app video and voice calls put us?

    The thing that is just catching up is that for it to be more than POTS replacement it has to be specific and useful to the user who is going to make a change. Slack and Skype4B are examples. 8×8 with its Allstate integration is a niche app. We need more of those.

    We need more turn-key packages like Slack-CRM-WebRTC-Gmail-Zendesk-Mailchimp in a single window. [What I like to call Business Process as a Service.] Cisco is trying with Spark. But for the vast majority of small businesses under 99 employees, they would need a package that was turn key, easy to use and specific for their industry. Niche. Vertical. We aren’t there yet.

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    Apex Technology Services
    Sponsored by Apex Technology Services, a leading IT Services company

    The Forecast Calls for a New Strategy

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    Some folks didn’t particularly care for the forecast in my podcast with Acuity.

    “Hope is not a strategy. [I have a little bit on strategy by PWC here.]

    One thing about the channel: Most people are heads down just getting from payroll to payroll with no time or desire to look up and pivot. And, yes, picking a new vendor in a new sector is pivoting. Going from selling Internet to selling cable is not a pivot. Going from data to contact center or managed services is.

    Master Agencies, carriers, service providers are all dealing with the traction-attention deficit.

    In a call today, we agreed that an MSP is not going to risk his client (billing north of $1000) for a voice deal that will net him less than $150 per month. The risk/reward is too high.

    What happens as average deal size is sub-$1000? Think broadband, VSB, single location and other examples as the majority stake of a book of business. That means that each deal is netting $150 (with 15% commission on $1000). That is a lot of deals that need to close to build up a decent monthly check.

    Have you seen the look on a VAR partner when they get the check for a 10MB DIA order? After they have received somewhere north of 75 emails about the deal and install?

    The answer: go up market. Add more services. Yeah, I know that tune. I sing it often myself. There are only so many businesses with more than 99 employees.

    A majority of businesses in the US are small bsuiness. “In 2010 there were 27.9 million small businesses, and 18,500 firms with 500 employees or more.” Also, “over 22 million are self employed with no additional payroll or employees.” And “Among employer C Corporations in 2012, 99.2 percent had less than 500 workers, and 86.2 percent had fewer than 20 employees.” [source: SBA and here]

    So 18,500 firms with 500 employees. How many are protected accounts? How many are in play? How many are married to a vendor – AT&T, VZ, Cisco, Microsoft, IBM?

    In an ideal world, partners would:

    • Sell Deeper
    • Go up the OSI stack from Layer 1-3 to Layer 7
    • Hunt bigger customers (more than 50 employees)
    • Both Hunt and Farm and perform account management
    • Add Value beyond the network
    • Close the deal instead of throwing a referral

    In an ideal world, vendors would:

    • Pay evergreen
    • Not try every trick to stop paying commission
    • Rid itself of Channel Conflict
    • Give same pricing and promotions to channel as direct
    • Stop Power Pointing us to death (Tell stories)
    • Communicate better to the partner about the account
    • Make the Org chart stable and flatter
    • Stop signing up everyone who can fog a mirror.

    But it isn’t an ideal world. It is messy and busy and distracted. It is filled with buyers who rank root canals above dealing with telecom. The industry is rife with I’ll save you money talk that has gotten us to the point we are at now. More price wars coming.

    There is another shift coming. If the carriers can automate more and drive sales to e-commerce, Amazon will replace brokers. At that point, pricing will continue to collapse. Look at what is happening to Wal-Mart: they destroyed small businesses; now Dollar stores are snaking their lunch. Retail is taking a beating because it didn’t evolve. Sears, K-Mart, Sports Authority, Barnes & Noble and so many other retailers are taking a beating. Go to a mall. How many people are walking around? How many have shopping bags? The answer: very few. They have Starbucks coffee cups, but no shopping bags from purchases.

    The channel broker model has to shift as well. It may take a couple of bankruptcies to do that. Or it may take a much smaller commission check. Who knows?

    Many agents were supposed to die when long distance compressed, but that didn’t happen.

    Inter-connects were supposed to go broke when Hosted PBX took off. That didn’t happen.

    Another batch of partners will come along and bundle multiple vendors into a single package and sell the heck out of it. Until then, keep reading.

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    Apex Technology Services
    Sponsored by Apex Technology Services, a leading IT Services company

    Bringing Wireless Expertise to Your Customers

    How can channel partners make money from cellular (wireless) without selling devices? Get into either Mobile Device Management or Enterprise Mobile Management. Today, David Schwartz, President of Wireless Watchdogs, explains what Enterprise Mobile Management is and how partners can get involved. We even discuss the evolution of cellular for agents – from selling cellular voice to devices to today.

    If you can’t see the flash based player above you have two options: listen on Soundcloud or download the mp3.

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